Second life
A second economy
By Nathalie Brafman, Le Monde,
22/23 July 2007
Naomi Kraft
has the body of a Pamela Anderson. For a few cents per minute, you can screw
her. For a few dollars, she accepts sodomy. Naomi Kraft is not like other women;
in fact she might be a man. Officially she does not exist. She is not paid with
real money either.
Welcome to
Second Life! A universe of paradise islands, pink and blue mountains, turquoise
sea, super trendy apartment buildings, shops and restaurants, casinos… A world
peopled mostly by bimbos and muscled males.
Second Life
(SL) is a “persistent world” where life never stops, a 3D simulation of real
life in which the visitor leads a second life with his “avatar”, his virtual
person. In mid-July, they were 8.1 millions to have an avatar residing in
Second Life, a firm created by Linden Lab in 2003 – itself a
SL is not
like other games: no need to kill as many monsters as possible in the minimum amount
of time, no Holy Grail to find, no mission to fulfil. Everything is possible: to
stroll, practice sports, shop, make love, sell goods and services, get married,
work, or found one’s firm.
Everybody
is the owner of his/her own creations and can even earn money. Real money. Second Life has its own money: the “linden
dollar”. But it is possible to exchange it for real dollars and credit one’s
credit card account for a transaction fee (0.23 euro per transaction). Early in
July, 1 dollar was worth 270.80 linden dollars (a little more than 320 linden
dollars for one euro). On the “Lindex”, a virtual stock
market place, 2 million dollars change hands daily. This transnational
money escapes control by central banks. In mid-July, a total of 330 000 US
dollars was injected to maintain the exchange rate. During the last Davos forum, Jean-Claude Trichet,
the president of the European Central Bank (ECB), who was discovering the
phenomenon, said privately: “If this continues to grow, we’ll have to look into
the matter, it’s creation of money!”
Alain Della
Negra and Kaori Kinoshita, two young artists who are
preparing a documentary on the subject, admit that “to earn money is one of the
main concerns of the new residents”. Sex is no doubt one the principal
activities on SL. It enabled some to make a lot of money. Because, when one has
created one’s avatar, it is neither a man nor a woman yet. You must buy
attributes for it and… positions. “There are two or three suppliers of sexual
positions and sexy accessories who earn good money, explains a resident,
several thousand dollars per month.”
Kevin Alderman,
alias Strocker Serpentine, today is the head of mini
X-rated virtual empire. This ex-plumber in the United-States defines himself as
a “Mogul of pornography”. He made his grandest coup with the replica of the
city of
“Second
Life is a territory of extreme offshoring. In emerging countries, to have an
activity there can be a complement to one’s income”, says Gregory Kapustin, the
young creator of the web radio radiodelameduse.org.
At present,
those who struck fortune are only a handful. They are graphic or architecture
designers, real estate agents. Anshe Chung, a
Chinese-born German woman, whose real name is Ailin Graef, has achieved many a resident’s dream. Her recipe? She bought parcels of land, had buildings built
on them, and sold them back at a time when speculation was going full swing.
From an initial investment of $9.95 per month, her yearly turnover is said to
exceed $2.5 million today. Her digital creation studio – this one quite real –,
Anshe Chung Studios, employs several dozen people.
Another way
to earn money is to manufacture virtual objects. But this requires being
“skilful with the mouse”. In the real life, Jennifer Grinnell, alias Janis
Marlowe, was working for a furniture delivery company. On Second Life, she
created a line of apparel and appearances for avatars. She ended up quitting
her real job. The new one yields four times as much.
In France, it
is thought that only a dozen people or so are really make a living on SL. Stéphane Zugzwang (his resident
name), in his forties, ex middle manager in the computer department of a large corporation,
decided to jump. A pioneer on Second Life – he entered it in 2004 “for the fun”
–, he just quit his job. “I began with setting up a chess club. Then I sold the
chess boards I was creating. At the beginning, I was probably making $20 a
semester”, he says. Sometimes later, he offered “Virtual reality rooms”, closed
rooms simulating large real spaces with the help of photographs. The avatar can
then build his own house in
To ensure a
presence on SL, big firms are ready to spend large amounts of money. The BNP
Paribas group is said to have spent several hundred thousand euros to set up
subsidiaries of Cortal Consor
and Cetelem. IBM invested no less than $10 million to
be present virtually. Nike and Adidas sell shoes there,
“At the
moment, the balance of payments of Second Life is very favourable since there
is much more money flowing in than out”, says researcher Serge Soudoplatoff. “A large majority keeps its linden dollars, they
feed the dream for all the others”, confirms Xavier Antoviaque,
a consultant specialised in virtual communities.
Second Life, a machine to launder money? In April, Linden Lab, who above all wants not
to be accused of money laundering, invited the FBI to make a visit and check on
its virtual casinos. The firm on its own decided to ban any advertisement for
games of money on SL. Prior to that, it had signed an agreement with Paypal; 95% of monetary exchanges go through this
securitised payment system owned by eBay. “I received an email from Paypal asking me to identify myself by sending them a copy
of my ID card and an invoice, for instance from the electric utility, proving
where I live because my revenues for the year had exceeded 6500 euros”, claims Stéphane. Yet nothing prevents one to create several Paypal accounts and invest one’s gains in acquisitions and,
later on, sales of goods on Internet.
Should one
declare revenues from Internet activities? [And what about
revenues staying in virtual money?] Despite several attempts to contact
them, the Direction générale des impôts (the French tax authority) remains mute on the
subject. In other countries, the local IRS began to take steps. In
Making a
living from activities on Second Life is no sinecure. In June, worldwide, only
132 “residents” had a positive balance higher than $5000 – they were 90 in
December 2006. On Second Life too, we find precarious jobs: avatars carrying
advertising boards on their back, escort girls, security agents, disco club
dancers, charwomen…
These tiny
jobs will never enable one to make a fortune, only to earn a few hundred linden
dollars a day. If work regulations don’t exist yet in this virtual world, tacit
rules are already prevailing though: a dancing girl in a night club gives in 20%
of her earnings to the boss. On Second Life exploitation is also part of the
game.
Translation
André Cabannes